In Keerthi's words

I grow microgreens
in Tirupur.

If you know Tirupur, you know it for textiles. Knitwear exports, dyeing units, industrial water use. That's the city. And that's exactly why growing food here is interesting - and why I take water seriously.

Tirupur's water has a history. Decades of textile processing have left their mark on the local water table. The Noyyal River carries the memory of effluent. You can taste it in the borewells in parts of the city. I'm not saying this to scare anyone. I'm saying it because it's why I use RO filtration, and why that's not a marketing decision - it's a practical one.

My setup runs a 7-stage reverse osmosis system. Water comes out below 20 parts per million total dissolved solids. It gives me a clean, measurable baseline before a seed touches the tray. I didn't build it to put on a label. I built it because the alternative was growing on water I wouldn't trust.

7
Stage RO filtration
<20
ppm TDS output water
45
km to Pollachi (coir source)
25
varieties grown

The growing medium

Coconut coir from Pollachi

Pollachi is 45 km from my grow room. It's the coconut country - a district where the coir processing industry has existed for generations. The coconut husk, left over after the copra is extracted, gets processed into coco peat - a growing medium that's pH-neutral, water-retentive, and completely inert.

I source my coir from suppliers in the Pollachi cluster. This is not a story about "local for the sake of local." It's a sourcing advantage: the supply chain is short, the product is fresh, and I can visit the suppliers when I need to check quality. No airfreighted Dutch coir. No imported synthetic mats. Leftover husk from a neighbouring industry, cleaned and compressed into blocks.

The coir is rinsed and re-hydrated before each grow. It holds moisture without waterlogging, which keeps the roots healthy. After harvest, spent coir goes to a composting arrangement with a local kitchen garden. Nothing useful goes to waste.

The range

Why 25 varieties

The honest answer: because Tirupur's climate makes some varieties impossible in summer (broccoli, pea shoots, coriander won't germinate cleanly at 38C), and I wanted a range that covered the full year. So I mapped the calendar and picked what would work.

14 varieties grow year-round. 8 are cool-season - available October to March when Tirupur's nights drop to 22C. 3 are flexible additions that I grow as the season permits.

Each variety gets its own label design. Its own colour system. Its own flavour description in plain language. I'm from Tirupur - when I say fenugreek tastes like the methi your grandmother used, that's accurate, not poetic. When I say buckwheat has a lemony tang, I mean it - taste it and you'll agree.

The 25 is not a number I'm attached to. If a variety doesn't grow well here, I drop it. If I find something that thrives, I'll add it. What stays constant: the harvest date on the front, one ingredient on the label, and no claims I can't back up.

- Keerthi

Where

Tirupur, Tamil Nadu

CityTirupur, Tamil Nadu
Known forKnitwear exports (cotton city)
Lat / Lng11.108°N · 77.341°E
Elevation303 m above sea level
Summer temp35-40°C (Mar-Jun)
Winter temp22-30°C (Oct-Feb)
Water sourceRO-filtered (7-stage system)
Coir sourcePollachi cluster, 45 km
Founded2026
GrowerKeerthi

See what we grow

25 varieties, each honestly described.

Browse varieties Email Keerthi